Spend less and achieve more with smart useful promotional products. Did you know, only Promotional Products can reach all of the 5 human senses?
The promotional products and advertising specialty business is an exciting form of advertising where the marketing message is delivered on a useful item.
Promotional advertising is believed to be one of the most accepted and appreciated forms of advertising there is. Most recipients of promotional products appreciate receiving the item and express their appreciation and remember the name of the advertiser for months.
Other mediums of advertising are limited. Click on the video link below to learn more about the positive impact of promotional products can work for you.
"Water is the only drink for a wise man." - Henry David Thoreau
As we discussed in a prior post, you should be drinking filtered tap water. The Mayo Clinic, a renowned medical center, advises that your fluid intake may be adequate if "you rarely feel thirsty and produce 1.5 liters (6.3 cups) or more of colorless or slightly yellow urine a day." Sorry to be crude, but have you ever measured how much urine you are producing? We didn't think so. You can probably drink more water. It's easy to drink water when you're sitting in one place, but what about when you're running around town or exercising? Then you need a water bottle. Glass breaks and we know that we don't want plastic. That leaves metal.
Your choices are aluminum or stainless steel. Some things to consider:
•Cost. Stainless steel bottles are less expensive than aluminum. •Weight. Aluminum bottles are lighter than steel. •Safety. Stainless steel is a neutral metal and doesn't leach - that's why silverware and cookware are made of steel. Aluminum bottles need to be lined to prevent the metal from leaching into your water (may be harmful) and imparting a taste.
You need to be careful about not scratching the lining of aluminum bottles. Make sure your aluminum bottle states a no BPA or leaching with the current lining. Both bottles are good choices, and though style points count very heavily with us, we give stainless steel bottles the edge since they are less expensive and don't have a mysterious lining.
Who wants the potential of aluminum leaching? If you aren't using them for exercise, get the loop tops instead of the sports tops since they won't leak in your bag.
Tip: Use your metal bottles only for water (no acidic drinks) to reduce the possibility of leaching, and don't use them to store water for long periods of time. Acidic drinks upon occasion are probably fine - manufacturers say it's ok, but it is possible that they may leach (and you don't want that - especially with aluminum!).
What to do
1.Choose a metal water bottle, aluminum or stainless steel. 2.Wash it out with soap and water. For more thorough cleaning, you can use baking soda and white vinegar. If you have a steel bottle, you can put it in the dishwasher; Sigg does not recommend dishwasher use. 3.Fill with filtered tap water and toss it in your bag or in your car. 4.Carry it around and be mindful about drinking water as you go about your day.
Here Is A Simple And True FACT.
A Poor Promotion = An Expense
A Creative Planned Promotion = An Investment
Here are some Promotional Advertising FACTS.
1. No waste - you can target only your best recipients or potential customers. 2. Lowest cost per ad impression made (CPM). 3. Longest repeat exposure period of any media. 4. Accepted with thanks from your customers, prospects, employees and other recipients. 5. Will increase your customer base. 6. In most cases several months to years of advertising for pennies on the dollar.
In a world that is so information-intensive, it's hard for any business or organization to attract potential customers. Promotional prodcuts offer a unique opportunity to get your company's name out to its target market - and keep it there.
Last year, American companies spent $18 billion on promotional products.
They are flexible, tangible and long-lasting.
They have a high perceived value.
They compliment target marketing and other advertising media.
They have a much higher recall rate than conventional advertising.
RECENT STUDY
In a recent study, business travelers at DFW Airport were randomly surveyed about promotional products. They demonstrated the reach and recall strength of promotional products.
•71% reported receiving a promotional product in the last 12 months •33.7% had the item on their person •76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months •In comparison, only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week.
INFLUENCE
•52% of participants in the study did business with the advertiser after receiving the promotional product •Of those who had not done business with the advertiser that gave them the product, almost half stated that they were more likely to do business with the company that gave them the item •52.1% of participants reported having a more favorable impression of the advertiser since receiving the item.
EXPOSURE
•73% of those who used the promotional product that they had received stated that they used it at least once a week •45.2% used it at least once a day •55% of participants generally kept their promotional products for more than a year From Impact, Exposure and Influence of Promotional Products, a 2004 study by Georgia Southern University.
FACTS and FIGURES
A 2005 study by Louisiana State University and Glenrich Business found that an offer of a promotional product, alone or in conjunction with a sweepstakes, drew as many as 500% more referrals than an appeal letter alone and higher recall than traditional media.
CONSIDER THESES NUMBER BELOW:
•Recall rate of banner ads - 27% •Recall rate of print and TV ads - 53.5% •Recall rate of promotional products - 76.1% Source: Research on the $16.9 Billion Promo Products Industry: Why T-Shirts & Pens Can Out-Do TV & Internet by Hope Hopkins, research analyst, published Feb. 14, 2006
MDR Promotions can share with you many more interesting promotional FACTS. We are here to promote and enhance your value or your next event.
Call or email us and you will see how creative promotional ideas and products can set you apart from the rest.
